Bespoke Diamond Jewellery
If you have an idea in mind, or would like help to create a design, you can contact us on 0116 276 8686 and we will be happy to assist you.
Our specialist bespoke design service will assist you to develop a unique piece, tailored to your budget.
With your own unique design, make the moment last forever...
Showroom











Buying Guide
When buying diamonds, there are four main points to be considered; Carat, Cut, Clarity and Colour.
Carat
Carat refers to weight and, therefore, the size of a diamond. One Carat is divided into 100 points. Therefore, a diamond weighing 50 points is half a carat (0.50ct). Size is the most obvious factor in determining the value of a diamond. However, two diamonds of equal size can have very different values, depending on their cut, clarity and colour.
AEL Diamonds Buying Guide – Carat
Cut
When a diamond is cut to good proportions, light will reflect from one facet to another and disperse through the top of the stone. This particular cut, also known as “Well Cut”, will result in a display of brilliance and fire. Diamonds that are cut too deep, or too shallow, lose light that spills through the side or bottom. The most popular diamond shape is the round cut.
AEL Diamonds Buying Guide – Cut
Clarity
A diamond’s clarity is determined by the degree to which it is free from naturally occurring inclusions, often called “nature’s fingerprints”. The number, type, colour, size and position of the internal birthmarks can affect the diamond’s value, however, many are invisible to the naked eye. The fewer inclusions, the rarer the stone.
AEL Diamonds Buying Guide – Clarity
Colour
While most diamonds appear white, many of them display hints of colour barely visible to the naked eye. The closer a diamond approaches colourless, the rarer and more valuable the stone. Diamonds with a strong pure colour are extremely rare and are called ‘fancies’. Amongst them can be found pink, blue, yellow, green and orange.
AEL Diamonds Buying Guide – Colour
If you have any particular requests, or wish to enquire about a loose diamond or diamond jewellery, you can contact us on 0116 2768686 / info@aeldiamonds.com.