Terms and Conditions


AEL Diamonds
Conditions of Sale


AEL Diamonds, part of Alpha Electrics Ltd, and the Client agree that the terms and conditions identified in this document shall govern exclusively the sale by AEL Diamonds of all Goods within the United Kingdom. No addition or any modification to any terms and conditions as they appear in this document shall be binding upon AEL Diamonds, unless in writing and signed by an authorised representative of AEL Diamonds, as part of Alpha Electrics Ltd.


AEL Diamonds, part of Alpha Electrics Ltd, warrant new Goods to be free from defective workmanship for ONE CALANDER YEAR from the date of collection or shipment, repairs will be warranted for workmanship for 3 months from the date of collection or shipment. This warranty does not apply to any Goods, which have been subject to misuse, negligence, and accidental damage or modified in any way.
Satisfaction of this warranty, consistent with other provisions herein, will be limited to the replacement, or repair or modification of, issuance of a credit for the Goods involved, at AEL Diamonds option.

Limitation of Liability

In no event shall AEL Diamonds be liable for consequential or incidental damages or expense incurred by the Client attributed to any Goods sold hereunder, except any implied by law which by law cannot be excluded. No claims will be entertained after the warranty period has expired or if the goods are in a new and unused condition or as detailed elsewhere in these conditions
Jewellery which is engraved, pierced earrings or similar or jewellery ordered by the client to the wrong dimensions are not accepted for return. This does not include rings in a standard size, as these are eligible for resizing.


Terms to Clients are payment in full when the goods are tried and accepted by the client prior to collection or despatch.
Collections /Shipment
All prices quoted are ex-works. Any dissatisfaction with the goods supplied, should be notified in writing within 14 days of receipt of goods, otherwise we cannot accept responsibility for them, except those items covered by warranty.
Any goods returned in the cooling off period must be in a new and unused condition and accompanied by the original certification otherwise the cost of recertification of any gemstones will be deducted.

Title and Responsibility

Title to Goods shall remain with AEL Diamonds as security only and until full payment is received. Risk of loss or damage shall pass to Client upon collection or shipment from our works.


All written quotations automatically expire unless accepted within thirty (30) days from the date quoted. Verbal quotations expire on the same day that they are made. When the client accepts the quotation, a cooling off period of 14 days is given for the client to cancel the order, without charge, after which time the order will be processed and any deposit (minimum 10%) paid will be retained by AEL diamonds to cover costs.


All goods are packed in AEL Diamonds standard packaging in accordance with AEL Diamonds standard specifications. If special packing is required for domestic shipment or for export shipment, additional charges may be applicable.

Penalty Clause

No contracts or quotations showing penalty clause for failure to meet shipment are acceptable to AEL Diamonds or Alpha Electrics Ltd.

Product Changes

Most products are bespoke jewellery and changes in design are agreed with the client and correspondingly any charges will be discussed & agreed at that time. No obligation to incorporate any changes in the goods prior to the change will be assumed.

Product Dimensions & Shipping Weights

Product dimensions and published weights are careful estimates, but are not warranted. Dimensions shown in catalogues are approximate.


The Client shall pay all excise or similar taxes relevant to the transaction, where applicable.


AEL Diamonds, part of Alpha Electrics Ltd, shall not be liable for damages as a result of any delay due to any cause beyond their reasonable control including, without limitation, act of God, act of war, riot, delay in transportation or inability to obtain necessary labour, materials, or manufacturing facilities. In the event of such delay, the date of delivery shall be extended for a period equal to a time lost by reason of delay.

The term Goods refers to all new products sold / repaired.

ISSUE – 1 July 2013

Registered Office:
Humberstone House Humberstone Gate Leicester LE1 1WB Reg. No. 2463743